Stop the Hurting campaign
The Queensland Government initiated the Stop the Hurting campaign to raise young Queenslanders’ awareness of domestic and family violence and remove the sense of ‘shame’.
Co-design workshops with Queensland youth identified music as a powerful way to engage with young people.
In stage 1 of the campaign in 2017, young Queenslanders competed by writing song lyrics on domestic and family violence for a chance to meet ARIA award-winning hip hop artist Illy, and feature in his campaign song ‘Back Around’.
In 2018, stage 2 of the campaign continued raising young people’s awareness on domestic and family violence through social and digital media channels, including release of Illy’s song ‘Back Around’ featuring the winners’ lyrics and recording for download from the website.
Evaluation indicated that the campaign had a positive impact on changing young people’s knowledge and attitudes towards domestic and family violence.
Watch Illy’s ‘Back Around’ video.